Futures exchange on arbitrum

PariFi

Parifi is a capital-efficient perpetual protocol designed to harness the power of AI and liquidity parity from all EVM chains. It offers a novel pricing model to create an equitable trading environment while combating liquidity fragmentation, providing a seamless trading experience from all EVM chains.

Completed

UX Research :
- Competitor analysis

- Personas

- User Journey Maps

- User Interviews

User Flows

UI Design + Design System

Key Outcomes

Parifi is still in testnet , however user feedback has been great and some key metrics in the first month of launch

Active Users

6200+

Trade Vol First Month

$333M

Open Intrest

$54.25M

Fees Generated

$1.87M

The Challenge

PariFi initially approached me for a short-term contract to reimagine their trading dApp. The existing testnet app lacked fundamental UX/UI principles, with disjointed user flows and a scattered interface that lacked a cohesive design system. They tasked me with a complete overhaul of the app's UI and a revamp of its UX flows.


Following the successful completion of this project, PariFi was highly satisfied with the results and extended my contract to work on major new features set to launch later this year.



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The Process

The process began with a comprehensive UX/UI review to identify issues and user pain points. I conducted interviews with current testnet users to gather feedback on what was working and what wasn’t. These insights were documented in a PDF to guide design decisions. A modular design system was then developed, enabling easy testing and prototyping of layout variations. Once the designs were approved, a detailed handoff document was created for the front-end developers, outlining breakpoints, spacing, typography, and other key specifications to ensure seamless implementation.

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The outcome

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