Complex products.
Clear, intuitive design.

I’m Jay, a product designer with 14+ years of experience, including six in Web3. I help teams make lending, trading and blockchain products easier to understand and use.

Recent experience across Ether.fi, Magic Eden and BOB.

Currently at

Case studies

Lately, I've been partnering with small, agile teams to build web3 projects. I thrive on the rapid pace of shipping user focused products with exceptional visual clarity.

Magic Eden and Ether.fi case studies coming soon.

Ethereum layer 2

BOB / Build on Bitcoin

Design system and product design for a Bitcoin L2 bringing DeFi, NFTs, and stablecoins to Bitcoin.

Cross-chain yield · Injective

Pulse.Protocol

A DeFi prototype for depositing USDC on Injective and managing cross chain yield from one place.

DeFi protocol

Khalani Protocol

Cross-chain intent solver network enabling seamless asset transfers and swaps across blockchains.

Perpetual protocol

PariFi

Perpetual trading protocol on Arbitrum with capital-efficient vault design for leveraged positions.

Web development

Web2 portfolio (old)

Previous portfolio showcasing web development and design work before transitioning to Web3.

Coming soon

Concepts & experiments

Design explorations

A collection of experimental designs, concepts, and creative explorations.

About me

I’ve spent 14+ years designing digital products across finance, gaming and rewards, with the last six focused on Web3 and DeFi. My recent experience includes Ether.fi, Magic Eden and BOB, working on products ranging from lending and trading to Bitcoin infrastructure and NFT marketplaces.

I enjoy getting into the detail of how a product works and making it easier for people to use. I work closely with founders and developers, helping shape product direction, map user journeys and build interfaces and design systems that carry through to production.

My approach is practical and collaborative. I use research, prototypes and feedback to work through difficult decisions, balancing user needs with business priorities and technical constraints.

I also use AI tools to explore ideas and build working prototypes faster, giving teams something concrete to test and discuss earlier in the process.

Outside client work, I enjoy experimenting with 3D, motion and new design tools, and sharing what I learn through tutorials on YouTube.

Core skills

User research
UI design
Prototyping
Information architecture
Design systems
Interaction design
Motion design
Usability testing
HTML/CSS
3D design
Generative AI
Responsive design
Accessibility

Tools & tech

Figma
Adobe CC
Framer
Webflow
Blender
Rive
LottieFiles
Midjourney
Claude Code
v0
Cursor
Notion
Linear
Miro
Spline
After Effects
Jitter

Thanks for visiting

If you like what you see and want to work together, I'd love to hear from you.

Get in touch

Complex products.Clear, intuitive design.