ETH / BTC Hybrid L2
BOB / Build on Bitcoin
BOB is a Layer-2 protocol that allows developers to create dApps on Bitcoin.
BOB combines the security of Bitcoin with the programmability of Ethereum.
At BOB, I led the design of the entire product portfolio. Additionally, I designed the BOB Fusion airdrop campaign, a initiative aimed at enhancing on-chain liquidity and attracting developers.
The design process was guided by a User-Centered Design approach, incorporating continuous user feedback and testing to ensure every decision aligned with the community's needs.
You can view some of the Live links here:
https://www.gobob.xyz/
https://app.gobob.xyz/
https://blog.gobob.xyz/
https://gateway.gobob.xyz/
In addition to UX/UI design, various other assets were created, including pitch decks for VC presentations, conference print materials, social media visuals, animations, and no-code Webflow development for various landing pages.
Completed
UX Research :
- Competitor analysis
- Personas
- User Journey Maps
- User Interviews
User Flows
UI Design + Design System
Webflow Development
Social Media Imagery
Pitchdecks
Key Outcomes
The UX - UI design streamlined user flows, enhanced the developer experience, and contributed to:
Total Value Locked
£250M+
Unique Connected Wallets
500K+
Ecosystem Growth
100+ Apps
The Challenge
The Process
The outcome
The outcome was a cohesive and scalable design system that served as the foundation for BOB’s brand and user experience. The Figma-based system streamlined the design and development process, enabling consistent front-end implementation across the dApp, social media, and marketing assets.
The dual wallet experience provided seamless interaction with both BTC and EVM chains, empowering users to maximize the platform’s functionality.
The airdrop campaign successfully attracted significant on-chain liquidity and kickstarted the ecosystem's growth.





