The design process for BOB followed a user-centered approach, ensuring most large design decisions was informed by the needs and goals of the users. We started with research, including competitor analysis, user interviews, and creating personas to understand the target audience and their pain points. Next, I mapped out user journeys to identify opportunities and reduce friction across touchpoints.

Wireframes and prototypes were created and iteratively tested with real users, incorporating their feedback at each stage. Collaboration with developers and stakeholders was ongoing to ensure the final implementation aligned with the project vision and technical feasibility. By maintaining a continuous feedback loop, the design evolved into a robust and scalable system that met both user and the chain needs.