Available for work

Transforming Web3 Ideas into User-Friendly Realities.

👋 Hi, I’m Jay, a UX Designer based in London, England, with 13 years of experience. I’ve worked with clients in finance, gaming, and rewards, and four years ago, I transitioned to Web3 and now
focusing exclusively on blockchain projects.

Proud to have helped:

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Work

ETH / BTC Hybrid L2

BOB / Build on Bitcoin.

BOB is a hybrid L2 that combines the security of Bitcoin with the versatility of Ethereum

Futures Exchange on Arbitrum

Pari.FI

Parifi is a capital-efficient perpetual protocol designed to harness the power of AI and liquidity parity from all EVM chains

Intents Based DEX

Khalani Protocol

layer2 Defi cross-chain liquidity protocol

pdf

Web 2.0 portfolio

Some of my earlier Web2 work from before I began my journey into the crypto space.

Defi dApp on Polkadot

interlay

Swap, lend, borrow against your BTC - COMING SOON

Yield Optimizer on Terra Luna

Nexus Protocol

Risk-minimized vaults for Anchor borrowers and Mirror delta-neutral strategies to maximize yield - COMING SOON

Social Trading Exchange on Solana

SOEX.IO

Gateway to integrating social interactions across CEX/DEX/DeFi. Connect, trade, and earn rewards in an all-in-one social trading ecosystem - COMING SOON

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Process & Techstack

My user-centered design approach focuses on delivering products that meet user needs through a structured and iterative process. I begin by understanding users and their context through research methods like interviews, surveys, and journey mapping, which inform personas and problem definitions. From there, I define requirements, prioritize features, and explore solutions using tools like Figma / Framer / Webflow.


Usability testing and feedback ensure an intuitive experience, while close collaboration with developers maintains a user-centric focus.

Post-launch, I monitor performance and gather feedback to drive continuous improvement, ensuring my designs align with what the users expect.

UX Process

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About me

I’m Jay, a UX designer based in London with 13 years of experience shaping digital products. I started my career designing for large banking and gaming clients, where I developed a solid foundation in crafting intuitive solutions for complex systems. In recent years, I’ve focused on Web3, helping crypto projects create interfaces that are functional, fast, and easy to use.


I take a practical approach to design, combining what I’ve learned from traditional industries with the flexibility needed for emerging technologies. My goal is always to create experiences that feel seamless and straightforward for users.


Outside of work, I’m interested in exploring tools like Blender and Framer, staying up to date on design trends, and keeping an eye on the crypto space. If you’re looking for thoughtful design that delivers, let’s connect.